Project: Diesel DancePlanet
Client: Diesel
Role: Design
In this exercise, I was asked to storyboard a commercial for Diesel promoting their EDM festival in Barcelona. They were looking for a footage treatment that reflects their brand voice, title cards showing the names of the 3 biggest performers, and a title screen showing the location and dates. After researching the brand, I decided on this grungy textured collage style that would appeal to the concert audience.
Moodboards and Image References
