Project: Known/Unknown Animation
Client: c|change
Role: Design/Motion Graphics
Script: Hugh Schulze
How do you define the known and unknown? At c|change, our word of the year was "Worldbuilding." We wanted to expand on the idea of worldbuilding by encouraging our clients to take risks and explore new possibilities. The video team was tasked with creating our own motion graphics concepts to visualize this idea, and my idea was a black-and-white minimalistic approach. I wanted to use simple imagery and colors to convey these abstract ideas in a visually striking way.
Final Storyboard
Initial planning
